Help Center
Refer & Earn Become an affiliate
English
Talk to us Get started

Instagram automation
Turn DMs into sales

Hannah, your AI salesgirl, replies to Instagram DMs, story replies and ad clicks instantly, 24/7. She shows your products, talks price, sends payment details and moves ready buyers to WhatsApp.

Get started See pricing
Official Meta APIs Instagram + WhatsApp in one inbox No code needed

Sellers who sell in the DMs use Lead Bird to automate Instagram

Your Instagram DMs are a sales channel
Treat them like one

Every slow reply and missed DM is a buyer who could go to another seller.
Instagram automation closes those gaps for you, day and night.

24/7

Every DM and story reply gets an answer, even while you sleep or serve customers in your shop.

Seconds

Hannah replies while the buyer is still excited, not hours later when they’ve bought elsewhere.

1 inbox

Instagram, WhatsApp and Messenger chats together, so no buyer slips through.

Everything you need to automate
Instagram DMs

AI replies to every DM

A buyer sends “How much?”, “Do you deliver?” or “Is this available?”. Hannah reads your catalog and FAQs and replies in seconds, in your tone. No copy and paste, no delays, no missed sales.

  • Answers questions about products, prices, sizes and delivery
  • Shows the right items with photos and prices from your catalog
  • Talks price within the discount limit you set (Vendor plan and up)
  • Sends your payment details when the buyer is ready
  • Runs 24/7, even when you’re offline

How it works:

  1. Buyer sends a DM“Do you have this in size 12?”
  2. Hannah checks your catalogSizes, prices and photos you added
  3. Reply in secondsA clear answer and the next step
  4. Saved to your inboxRead it, label it or reply yourself

Story replies and ad clicks become sales chats

Turn every story and ad into a conversation. When a follower replies to your story, it lands in your DMs and Hannah answers right away. When someone taps “Send message” on your Instagram ad, she also sees which ad they came from.

  • Story replies arrive as DMs, and Hannah answers them like any other chat
  • Click-to-Instagram ads: Hannah sees the ad and talks about that product
  • Reply while interest is at its highest
  • Perfect for new arrivals, flash sales and product drops

An AI salesgirl, not a chatbot builder

No flows to draw and no keywords to guess. Teach Hannah once from your website, documents and FAQs, and she handles real conversations from hello to payment.

  • Learns from your website, documents, links and FAQs
  • Understands real questions, not just keywords
  • Books consultations and checks your Google Calendar
  • Sends payment details, and a receipt once they’ve paid (Shop plan)
  • Alerts you on WhatsApp when a chat needs you
  • You can read every reply and take over any time

One inbox for every chat

Stop juggling the Instagram app and your phone. Every conversation lands in one inbox, so you can see what Hannah said, label your buyers and step in whenever you want.

  • Instagram, WhatsApp and Messenger chats in one place
  • Read every reply Hannah sends
  • Pause Hannah on a chat and reply yourself
  • Label chats so you know who’s ready to buy
  • WhatsApp alerts for complaints and big orders

Run more than one business

Sell fashion and food? Run a salon and a beauty shop? Manage each business from one account, with its own Instagram, catalog and settings, so chats never get mixed up.

  • Each business gets its own channels, catalog and settings
  • Separate inboxes, so buyers never get the wrong prices
  • Hannah answers with the right business’s knowledge
  • Switch between businesses without logging out
  • Vendor gives you 3 businesses, Shop gives you as many as you need

How it works:

  1. Add a businessCreate Tolu’s Closet next to Ada’s Kitchen
  2. Connect its InstagramLink the right account to each business
  3. DM arrivesA buyer messages @tolus.closet about a gown
  4. Right answersHannah replies with Tolu’s Closet’s catalog and prices
  5. One accountSwitch between businesses from the same login

Follow up and close on WhatsApp

Not every buyer pays on the first chat. Hannah checks back with people who go quiet and moves ready buyers over to WhatsApp, so the sale doesn’t get lost in your DMs.

  • Follows up with buyers who stop replying (Shop plan)
  • Moves ready buyers over to WhatsApp (Vendor plan and up)
  • Sends a receipt once the buyer says they’ve paid (Shop plan)
  • Alerts you on WhatsApp when a buyer needs you

Set up Instagram automation in 4 steps

No developer needed. Go from sign-up to your first AI reply fast.

  1. 1

    Connect your Instagram business account

    Log in with Meta. You need an Instagram professional account linked to a Facebook Page you manage.

  2. 2

    Teach Hannah your business

    Add your products, prices, delivery details and FAQs, or let her learn from your website and documents.

  3. 3

    Go live and watch it work

    Switch Hannah on. Every DM and story reply gets an instant, personal answer, 24/7.

  4. 4

    Close on WhatsApp

    Connect WhatsApp too, so ready buyers can move over to finish the sale.

Instagram automation that lets you
sell on WhatsApp too

Many automation tools keep Instagram and WhatsApp in separate apps. Lead Bird brings every channel into one inbox, so your chats, customers and knowledge stay in one place.

One inbox for every channel

Instagram DMs, WhatsApp and Messenger chats in one inbox. Read what Hannah said and reply yourself whenever you want.

Every customer in one list

See each buyer’s name, channel and recent messages, and pick up where the last chat stopped. Vendor plan and up.

Same knowledge on every channel

Teach Hannah once. She gives the same correct prices and answers on Instagram, WhatsApp and everywhere else.

Start on Instagram, add channels any time

When you connect WhatsApp or Messenger, your catalog, knowledge and settings are already in place.

Instagram DM automation for
every type of business

Fashion & beauty: turn new arrivals into orders

Hannah answers “Do you have this in my size?”, shares prices and photos of your pieces, and sends payment details the moment a buyer is ready.

Food vendors: take orders straight from DMs

Customers ask what’s on the menu, how much a tray costs and whether you deliver to their area. Hannah answers and gets the order moving.

Services & bookings: fill your calendar

Hannah collects the customer’s name, phone and preferred time, checks your Google Calendar and books the slot, or shares your booking link.

Health & wellness: answer before they book elsewhere

Share your services, prices and opening hours instantly, and book consultations right in the chat.

Schools & training: convert course enquiries

Hannah explains your classes, fees and start dates, answers parents’ questions and sends the account details to secure a place.

Events & travel: sell tickets and trips in the DMs

Answer questions about dates, prices and what’s included, share your ticket link and follow up with people who go quiet.

FAQ: Instagram automation

What is Instagram automation with Lead Bird?

It means Hannah, your AI salesgirl, replies to your Instagram DMs for you. She uses Meta’s official messaging API, learns your products, prices and FAQs, and answers customers in your tone, day and night.

Does Lead Bird reply to Instagram comments?

Not yet. Lead Bird replies to Instagram DMs, including story replies and messages from your Instagram ads. You can still see how your posts perform in Insights and schedule new posts from the planner.

Is it safe for my Instagram account?

Yes. Everything runs through Meta’s official API, with no unofficial tools, passwords or scraping. Hannah only replies to people who message you first.

Can I manage Instagram DMs and WhatsApp in the same inbox?

Yes. Instagram, WhatsApp and Messenger chats all land in one Lead Bird inbox, where you can read Hannah’s replies and step in any time.

What happens when a customer needs a real person?

Hannah sends you a WhatsApp alert for complaints, big orders and chats that need you. You can reply yourself from the inbox whenever you want.

Do I need to code or build chatbot flows?

No. There are no flows to draw. You teach Hannah with your products, website, documents and FAQs, and she works out the right reply herself.

How is Lead Bird different from Instagram-only automation tools?

Hannah is an AI salesgirl, not a keyword bot. She answers real questions, talks price within your limits, books consultations, sends payment details and moves ready buyers to WhatsApp, across every channel you connect.

Start turning your Instagram DMs into sales today

Get started Talk to us